Rodeo Drive

Rodeo Drive and Shopping

Rodeo Drive is a 2-mile long street stretching through the neighborhood of Beverly Hills in Los Angeles. But mainly Rodeo Drive is used to refer to only a 3-block stretch of this street, the area the goes from south of Little Santa Monica Boulevard to north of Wilshire Boulevard.

This part of Rodeo Drive is where all European designers, jewelry stores, high-end beauty salons, and other luxury-goods stores are located. The area that surrounds this part of Rodeo Drive is called “Golden Triangle,” and is the premier shopping district in Beverly Hills, and also a popular tourist destination.

Rodeo Drive has become one of the symbols of Los Angeles, often shown in many TV-Shows and movies such as Pretty Woman. Many events are held throughout the year, including the Father Days’ Concours d’Elegance showcasing some of the world’s most expensive automobiles, “Fashion’s Night Out” in September and also the Rodeo Drive Festival of Watches and Jewelry.

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